KFON's Digital Revolution
Building buzz for Kerala’s public internet revolution with stories, reels, and real connections that reached every home
Client Overview
KFON (Kerala Fiber Optic Network) is Kerala’s government-backed initiative providing affordable high-speed internet to every household, aiming to bridge the digital divide and enhance connectivity across the state.
Industry: Telecommunications & Government Initiatives
The Challenge
KFON needed to raise awareness about its vision of providing affordable high-speed internet and highlight the state’s digital transformation. The challenge was to engage the rural and urban population and communicate the benefits of widespread connectivity.
Solution & Approach:
We developed a comprehensive campaign to highlight KFON’s mission, its potential impact on communities, and the future of digital Kerala.
Video Production: Created a series of short, engaging videos showcasing real-life stories of how KFON’s connectivity transforms daily life in Kerala.
Graphic Design: Developed infographics and social media assets explaining the benefits of the fiber optic network, including affordability, speed, and accessibility.
Community Engagement: Focused on outreach through local channels and collaborations with influencers to promote the project’s impact on rural and urban areas alike.
Paid Reach & Follower Campaign: Ran targeted paid social media ads to extend reach and grow KFON’s online community.
Gamification Approach: Engaged the community with a photography contest, boosting brand connection and showcasing Kerala’s beauty creatively.
The Outcome
The campaign achieved a significant boost in awareness about KFON’s services, with a surge in social media engagement and discussions surrounding Kerala’s digital future. The paid reach and follower campaign effectively expanded KFON’s online presence, while the photography contest engaged the local community and generated excitement.