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We Read Numbers Like
They’re Gossip.
Behind every scroll, click, bounce, and buy is a story — and we know how to read it. At Four O’Clock, analytics isn’t about stuffing dashboards with vanity metrics. It’s about slicing through the noise to find what actually matters — and then using it to do something smart (like, actually smart).
We turn numbers into decisions, insights into action, and reports into weapons. Whether it’s Google Analytics, Meta Ads, heatmaps, or that one funnel your sales team keeps ignoring — we track it, crack it, and turn it into your competitive edge.
Our Process
Set Up
We don’t just plug in Google Analytics and call it a day. We track goals, events, behaviour, and conversions — from scroll depth to cart rage.
Spot the Patterns
What’s true, what matters, and what makes you different.
We map audience expectations, pain points, and competitors to uncover white space.
Core Strategy
Traffic spikes? Drop-offs? Weird outliers? We find them fast, and figure out why they matter.
Recommend. React. Repeat.
Every report ends with action points. Because knowing what’s wrong isn’t the same as fixing it.
FAQ
What tools do you use?
Google Analytics 4, Looker Studio, Meta Ads, Hotjar, Tag Manager, and a few nerdy extras when needed.
Can you track conversions properly?
Yes — from form fills to revenue to that one custom button you forgot existed.
How often do I get reports?
Weekly, bi-weekly, or monthly — whatever helps you stay informed without losing your weekends to spreadsheets.
What if I have no clue what to look for?
That’s literally what we’re here for. We turn “data paralysis” into clear, confident next steps.